During the trial month of cooperation the Perfluence platform, iProspect and Eldorado have attracted through microbloggers 10 times more buyers than it had been planned. 20 ads from microbloggers resulted in more than 1,500 orders, CRR 10%.
While Instagram and YouTube were the main platforms for advertising before, in 2020 bloggers and advertisers are actively switching to TikTok
Many brands make the mistake of giving their budgets only to large bloggers and celebrities - not for all companies it is the path to real sales.
The idea of the agency worked cause we did not have to come up with customer pain points.
What we started with, what difficulties we faced, what is the peculiarity of promoting a pizzeria and what results have been achieved.
Despite the global threat to the business and economy of any country, the coronavirus pandemic has played into the hands of advertising agencies - although not everyone.
According to a Fast Company study, 40% of solvent customers in 2020 will be representatives of Generation Z.
It's super pricey to pay for promo in celebrities' accounts and do you still think it's effective? No, it's not and here's why
Two months ago we launched Reposh - our social network for selling and buying brands. To make it happen we decided on the flashmob
A couple of years ago I couldn't even imagine that influence marketing would be the best-performer among my marketing mix