In Press

Micro-influencers is a future


3 lessons of influence marketing worth learning in Russia


Brands switch to the new payment model


How switching to CPA model will solve all the channel issues


How not to waste your money on influencers in 2020


Fire them: how to work with bloggers who don't want to work within CPA-model


How to work with bloggers in 2020


Instagram will not show likes under posts: who benefits from it


How to work with bloggers and build team of 700 scouts


Why Instagram massively blocks accounts and how bloggers should avoid it


Micro vs Macro bloggers

It's super pricey to pay for promo in celebrities' accounts and do you still think it's effective? No, it's not and here's why


How to acquire 20k users in one week with the help of microbloggers

Two months ago we launched Reposh - our social network for selling and buying brands. To make it happen we decided on the flashmob


How to earn 24 million rubles a month on influence marketing

A couple of years ago I couldn't even imagine that influence marketing would be the best-performer among my marketing mix


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